LG Pay, Competitor To Samsung Pay, May Be Delayed In U.S.
LG is preparing to launch LG Pay – its competitor to Samsung Pay (and other digital wallets) in the U.S. However, we uncovered some intel that indicates that we might have to wait a lot longer than expected…
It’s been heavily rumored and reported that LG Pay would make its U.S. debut by June, but new job listings for a Manager of Mobile Service Operation and Customer Service position, among others on the digital wallet team seem to indicate the actual launch is still much further out.
One of the key nuggets in the Service Operation and Customer Service job posting, which went live on May 29th 2018, is that this person will be responsible for “LG Pay testing and operation before launch.” This person will also need to “Develop, update and manage EULA [end user license agreement]” which does not seem to suggest the launch of LG Pay any time soon.
There are also now listings for a Senior Manager of LG Pay Business Development/Partnerships, and a Marketing Manager. Both of these positions’ descriptions point towards there still being lots of groundwork that needs to be done before LG phones in the U.S. get their own first-party payment system.
While a June launch looks June looks nearly impossible with these key foundational components not yet in place, LG Pay is certainly still coming to the U.S. market. At this point, it’s just a matter of when.
But, if it takes too much longer there’s a big question of whether it will even matter – as many people may have already started using other digital wallets.
LG launched the payment service in South Korea in 2017 and it uses a similar technology to Samsung Pay called Magnetic Secure Transmission, which allows wider compatibility with credit card swiping terminals.